CLEVELAND CLINIC : ONE

Teaming up with MRM // McCann in Detroit on how to approach a challenging task. 
Design Directing and leading a small group of willing Art Directors. 
The frames posted are from my design direction as the project was put on a hold by client. 
*The main face of Cleo I hand painted using a series of roughly 20 images of Cleveland Clinic clients.*

Merging all of 60K plus team members of Cleveland Clinic to form "ONE". 
From the undeniable expertise and unique compassion of each and every one of your individual caregivers, to the even more powerful force they become working together as one team, 60,000+ strong around the world, the focus is singular: Provide world-class care across every kind and dimension of care.